Promotional campaign that focuses on the cultural life of the city of Tokyo rather than typical tourist attractions or historical landmarks. Influenced by manga & anime, doodles of anime characters are the driving force of this city rebranding. Color choices are a reflection of the youthful vibrance of Tokyo inspired by the colorful & cutting-edge fashion of Shibuya & Harajuku. Campaign includes applications ranging from advertisements to merchandise & souvenirs.

  • Tokyo Poster - 1 - Catherine San Juan
  • Tokyo Poster - 2 - Catherine San Juan
  • Tokyo Poster - 3 - Catherine San Juan
  • Tokyo - Mural - Catherine San Juan
  • Tokyo - Bus Stop - Catherine San Juan
  • Tokyo - Subway - Catherine San Juan
  • Tokyo - Website - Catherine San Juan
  • Tokyo - Totes - Catherine San Juan
  • Tokyo - Tank Tops - Catherine San Juan